The Story of Tyre Yoghurt
Once upon a time… April 2017, in the mountains around Morzine, Jon has a small puncture in one of his tubeless mountain bike tyres. The latex based sealant he was using refused to seal the 2mm hole so he went searching for alternatives. An internet search for commercial / industrial grade tyre sealants uncovered what we now know to be, one of the market leaders in the world of non latex industrial grade tyre sealants.
At a similar time in the hills around Saddleworth, England, Matthew’s 12 year old son, Archie, is invited by Jack Reading - One Vision Global Racing, to join the team as a “young ripper”.
A conversation with Mojo results in Chris Porter and Nicolai making the first ever junior sized G16 bike for Archie, and he starts racing. However, his first outing with a latex based tubeless sealant didn't end well so he switches back to riding with tubes.
Jon & Mathew have a conversation about a pending holiday in Morzine &, in passing, Jon mentions his new discovery of a heavy duty, latex & ammonia free tyre sealant.
Matt and Archie arrive in Morzine and Jon installs his new sealant in their tyres. A team of riders, scattered across Europe, is recruited to test the product & the sealant is tweaked and re-tested in response to their feedback.
As the snow comes to the French Alps & bikes are swapped for skis, testing continues. The product is put through its paces during the cold wet winter months in Saddleworth, Northern England, by a die hard group of riders basing themselves out of the Bikeanics shop. Jon continues to tweak the product and it is re-tested until everyone is happy with the results achieved.
“Tyre Yogurt” is officially born, Jon and Matt decide that they are going to embark on a new adventure and take the product to market! With this decision, they then decide that if they are going to go to market with “Tyre Yogurt”, it had to be as perfect as it possibly can be, using only the best raw ingredients available. So they decide to scrap the brilliant Industrial Grade sealant they were using as their original starting point in favour of the even better Military Grade spec sealant.
Testing starts all over again. Mountain bikes across Europe and Australia are riding with “Tyre Yogurt” in their tubeless tyres and the first bottles of “Tyre Yogurt” roll off the Bolton production line in June 2018.